Roku, for example, has been expanding the content available on The Roku Channel, which offers ad-supported movies, TV, news, sports, and other entertainment. The launch comes at a time when the streaming industry as a whole is focusing more heavily on AVOD – ad-supported video-on-demand. We will continue to enhance IMDb Freedive based on customer feedback and will soon make it available more widely, including on IMDb’s leading mobile apps.” “With the launch of IMDb Freedive, they can now also watch full-length movies and TV shows on IMDb and all Amazon Fire TV devices for free. “Customers already rely on IMDb to discover movies and TV shows and decide what to watch,” said Col Needham, Founder and CEO of IMDb, in a statement about launch. The new service will also feature X-Ray, the IMDb-powered service that offers details about the title’s cast, crew, music, and more.

These are now being bundled into Freedive, says the company, and will remain free to watch.

IMDb was already the home for some video content, including trailers, celebrity interviews and short-form original series such as The IMDb Show, Casting Calls, and No Small Parts. The content is free to watch without a subscription, and can be viewed on a phone, laptop or a big screen by way of Amazon Fire TV devices. access to an ad-supported collection of TV shows like Fringe, Heroes, The Bachelor and Without a Trace, as well as Hollywood movies like Awakenings, Foxcatcher, Memento, Monster, Run Lola Run, The Illusionist, The Last Samurai, True Romance, and others.

Amazon’s IMDb movie website today announced the launch of a free streaming service, called Freedive.

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